First and foremost, admissions staff want to hear about the applicant, and why they would be suitable for the course they are applying to. You don't need to give much detail about your relationship with the applicant. There is a limited number of characters you can use, so be concise, and to the point.Avoid mentioning any specific university, as the applicant may be applying to more than one, and the reference will be sent to all of them.A positive endorsement of the applicant, with any real life examples of why you can recommend them for their chosen course.Keep in mind that you're writing a character reference, so try to give a holistic view of the applicant.What should I include to maximise their chances of an offer? Any relevant skills or qualities they will bring to their studies.Their suitability for the course/subject.Their reasons for returning to study – is this a personal goal, a career change, or skills development?.Their ambitions (e.g.for their career after university).What would be useful for the university to know about them? skills used as a volunteer, especially if they’re related to the area of study.their commitment and enthusiasm to the subject.

reasons why they want to return to study – it’s good to align with what’s in their personal statement.academic achievements – not just grades, but specific successes as well.Talk with the applicant, and find out what they feel is important to include. You’re able to highlight any interests or activities outside of work which evidence the applicant’s motivation, leadership, or positive impact – particularly if they're related to the course the applicant is applying for.

You’re able to describe the applicant’s ambitions, work ethic, and insight into their personal strengths, and can describe their suitability for their chosen course.

You have a good understanding or specialism in the subject or course they’re applying for.

You know the applicant in a professional capacity (not as a family member or a close friend).

Typically, you'll fit in to one of the following categories:

Why have you been asked to write a reference?

Ucas reference employer template